It looks likes coupon use is up greatly this year. It’s probably because of the recession, and consumers are out to find cheaper ways to get their products
Coupon use is up 27% according to the nation's leading coupon processor, Inmar. Last year was the first year in the last 17 during which coupon redemption increased. Part of the increase may result from marketers' increased use of coupons as a promotional vehicle to drive sales during the downturn.
via Coupons: A Marketing Strategy that Works.
Does your service company use coupons to generate leads or work?
Combining coupons with your direct mail strategy may be a good way to leverage the effects of both.