We come across articles and blog posts every day that help service companies better operate, market, and grow. There’s simply too much out there to keep up with. That’s why we periodically will publish a collection of useful links like the ones below.
Mobile Payments As Marketing Strategy – John Jantsch lays out the argument for using and accepting mobile payments as a marketing strategy, as a way to set your company apart from the competition. He poses this question: “The question marketers of all kinds need to start asking is if their customers are mobile, how mobile does the business need to be?”
Golden Opportunity – Garry Upton and Robert Wilkos write in Contracting Business Magazine about how to get the most out of your existing customers by expanding your service agreement offerings.
Top 10 Tips on How to Sell a HVAC Maintenance Contract – Following on the idea of growing you service business with service contracts, we have a post from The Service Coach about how to sell maintenance contracts more effectively.
Forming a Board of Directors is Crucial for HVACR Businesses – Greg McAfee has a post on his blog about the importance of getting outside advice from trusted advisors, or a board, for long term HVAC success.
HVAC Marketing Terms – Ron Smith published a post on his blog says there are terms HVAC contractors and other service contractors use to describe their business that are less than idea to share with customers. He suggests 14 improvements to your marketing vocabulary.
If you come across a great link you want to share with your service company colleagues, email it to jonathanf [at] desco-soft [dot] com