SocialTract, a blogging/social media service specifically designed for HVACR contractors, has published an e-book called “How to Create and Grow Your HVACR Business through Blogging.”
The e-book is free on their website. You can get it here.
Joe Pulizzi, CEO of SocialTract, shared what HVACR contractors will learn from the e-book:
In this eBook, you’ll learn:
- What a blog is and what it can do for your business.
- The three reasons why HVACR contractors need to consider blogging as part of the marketing mix.
- 30 ways blogging can pay off for your business.
- 30 ways to market your blog effectively.
Joe says that HVACR Contractors should consider blogging for their service companies so they can :
Find and sell more customers on annual service and maintenance agreements….Retain current maintenance customers with compelling and consistent content… [and] position your company as the local home comfort leader.