Welcome to another episode of The Profit Roadmap, the premier podcast for field service pros looking to grow their business and stay on top of the latest trends. In this episode, we’re diving into lead generation strategies with our special guests Marlen Weber, Marketing Manager for SA by Service Autopilot and Kayla Fussell, Marketing Manager at FieldEdge.
In this episode, we cover:
- Busting common lead generation myths
- The surprising comeback of traditional marketing
- Why speed beats perfection in lead response
- Social media as the new SEO frontier
- Emerging trends for 2025 and beyond
About Our Guests
Marlen Weber brings seven years of marketing expertise to the table, currently focusing on serving lawn care, green industry and cleaning businesses at Service Autopilot.
Kayla Fussell leads marketing efforts at FieldEdge, bringing valuable experience from both software and oil and gas industries, with expertise spanning digital marketing, events and email campaigns.
Busting Lead Generation Myths
One of the biggest myths in field service marketing is that a beautiful website and five-star reviews alone will bring in leads.
Marlen says, “You have to go out and find your leads and generate a way for them to flow to you. It’s great that you have a beautiful website with beautiful reviews everywhere, but your leads won’t come to you unless you start a process for them to flow to you.”
The Return of Traditional Marketing
While digital marketing is still the leader, traditional marketing methods are making a comeback.
Print materials like door hangers and yard signs still work, especially when they get modernized with things like QR codes.
Kayla adds that physical marketing materials can have staying power: “We use a mosquito service and they always put a sign out. Our neighbors recently told me, ‘Yeah, we saw that and we called that same one because y’all used it.'”
The Power of Speed in Lead Response
In the field service industries lead response time is huge. “Speed is senior to quality,” Marlen emphasizes. “If the winter is coming up and my heater goes out, I’m not going to sit around and wait for the company with the best reviews to get back to me… I’m going to respond to the first company that comes back to me.”
Emerging Trends for 2025
Several key trends are shaping the future of field service lead generation:
Several key trends are shaping the future of field service lead generation:
1. User-Generated Content (UGC)
- Authentic customer testimonials and experiences
- Employee-generated content showing day-in-the-life moments
- Photo competitions among staff members
2. Social Media as the New SEO
- Platforms like TikTok and Instagram becoming search engines
- Proper tagging and optimization for social search
- Focus on video content
3. AI-Powered Tools
- Chatbots for initial customer interaction
- Voice search optimization
- Automated follow-up systems
Learn More
Want to learn more about how Xplor Technologies can help your business? Be sure to check out their website at www.xplortechnologies.com for information about their field service management solutions.
Related: Stand Out From The Competition with Mediagistic
The following music was used for this media project:
Music: Summon the Rawk by Kevin MacLeod
Free download: https://filmmusic.io/song/4434-summon-the-rawk
License (CC BY 4.0): https://filmmusic.io/standard-license
