What’s one thing you can do to increase your leads and attract more customers? If your electrician website is feeling a little neglected (or if you don’t have one yet!) it may be time to invest some time into it!
In this blog post we are going to give you some easy and actionable items that can really improve your website with minimal effort.
This article will cover how to:
- Ensure your website is user friendly
- Maximize leads by using CTAs
- Blog to improve search rankings and many other benefits
- Use reviews and testimonials to boost your brand
Start Here If You Don’t Have an Electrician Website Yet!
If you are starting from scratch – no problem! There are many website builders available such as WordPress, Squarespace or Wix. They are all user friendly and you can have a new website up and running in no time.
Start with a few key pages such as the home page, services you provide page, and contact us page. For easy step by step instructions on starting a website, visit Website Builder Expert.
Once you have your site started, or if you have a site already, here are steps to make the most of it!
1. Make Sure Your Website is User Friendly
Stat: 93% of consumers are searching for businesses online.
Almost every customer searches a business online before they consider purchasing a product or service. So your website is often the first impression you have on customers!
You want your electrician website to be easy to navigate and even easier to contact someone for questions or help. Make sure you have contact information on every page of your site and a contact page.
It’s also critical that your website is professional. Include your logo and polished photos of your team. Make sure pages are easy to find and sentences are easy to read.
What can be done to make your electrician website more user friendly for customers? Here are a few tips!
Speed Matters with Load Time
Three seconds is the max time for your site to load. No one is going to wait around for your site to load like the dial up days! 40% of visitors will abandon the site after three seconds. Visit website test or sitecheckerpro to measure your website’s performance.
Navigation and Features are Important
Let’s face it: in today’s world of social media and instant gratification, users won’t put up with a bad website experience. They will just move on.
A business website must be easily navigable and have interesting features like articles and video. Consider a video that shows your service in action.
Also remember to have your contact information easy to spot on every page – at the end of the day, you want to make it easy for people to reach out to book an electrical appointment! More on call to actions (CTAs) later.
Must Be Mobile Friendly
Nearly 60% of all online visits are from smartphones. Your website needs to be responsive to the different screen sizes so it’s a seamless experience from the desktop, to tablets, to phones. This might be a job for your web designer, but many site builders like Squarespace and Wix will automatically optimize your site for mobile.
Here are some best practices for making your site mobile friendly!
Refresh Content to Keep Your Reader Interested
Once a potential customer visits your site, you want them to be impressed and interested in your business and what you have to offer.
Including content such as videos, blogs (more on this later!) and other information in an easy-to-read format will increase your chances to propel that visitor into a lead (and hopefully a new customer!).
Keep Your Brand Consistent and Welcoming
A professional website makes good use of its brand colors, logos, and placement. The tone and voice of your text should make the visitor feel welcome like a customer when greeted at a store.
Avoid technical jargon about electrical – remember that your customers typically don’t know much about your industry! Position yourself as a friendly expert who can help your customers navigate electrical issues.
2. Use a CTA on your Electrician Website
As we mentioned before, a clear Call to Action, or CTA is a must for your website. And it should be on your home page..and every other page!
Stat: 70% of small businesses do not have a CTA on their website.
A CTA is a button or text snippet that encourages visitors to take action, usually by entering their email via a form or emailing your business’s address.
This starts the conversation and in turn drives leads and sales. A phone number at the top of the webpage just isn’t as effective anymore, but still should be included.
CTAs should be placed anywhere on your website that has a high percentage of new visitors. Keep a CTA in your top navigation on every page. Blog posts are a great place for CTAs, because someone finding a blog post via a Google search may be visiting your site for the first time.
3. Add Or Improve Your Blog
Speaking of blogs – electrician websites with a blog have a much better chance of landing new customers.
Stat: Businesses with a blog get 97% more links to drive traffic to their websites.
What can a blog do for your business?
- Increase leads: More traffic equals more leads. If your blog answers a question for a visitor, they may become interested in your service.
- Improve search engine rankings: Blogs allow you to rank for more keywords that in turn draw more visitors to your site. Not sure which industry words you want to rank for? Check out AnswerThePublic and Keyword Tool Dominator for keyword research help. If you post quality content it encourages others to link to your content. These organic links improve your rankings.
- Boost customer engagement: As a business you don’t just want a customer – you want a customer for life. Writing blog posts with topics that build your brand and engage the reader helps with building that emotional connection. Reviewing popular products, answering common customer questions and helping the customer are some ideas for content.
The more quality content the better! It sounds daunting but a few well written blogs a month can go a long way. That’s because you can recycle content to keep it fresh and exciting!
One blog can be turned into newsletters, social media posts, traditional ads, emails, animations, infographics; the list goes on and on.
Don’t forget to add images to your blog posts. They keep the reader interested.
Stat: Blog posts with images get 94% more views.
4. Online Reputation Matters
Stat: 7 out of 10 consumers trust online reviews as much as personal recommendations.
Your electrician website is a great place to display your best reviews and testimonials. Many websites have a testimonials section on their website that showcase their most favorable clients.
Testimonials and quotes can also be placed in several other places on your website, or even repurposed as blogs.
Reviews and recommendations are huge for business sites and many businesses work hard to encourage satisfied customers to write a Google Review detailing their experience.
Once you have determined some of your best testimonials and reviews, it’s time to get them on your website. Here are a few ideas for how to display rave reviews.
Think of testimonials as a way to convince a potential customer on the fence to go with your service. Spend some time on your testimonials and reviews – the results can be awesome.
See how FieldEdge can help bring in new electrical leads and rave reviews. Book your FREE personalized demo today!
Put Those Website Tips To Use!
Now you have a few tips to improve your website and capture more leads. It may seem like starting a blog or redesigning your website is just another thing on your to do list, but once you’ve put a few hours in, it’ll benefit your business for years to come.
Use what you learned in this post to:
- Ensure your site is easy to use
- Create and use CTAs to capture more leads
- Blog your way to more site traffic and customer engagement
- Showcase your best customer reviews and testimonials
Now you’re ready to optimize your website for peak performance!