This day in age, technology is more essential to running a successful business than ever. Giving your company a tech facelift can help boost your traffic flow and revenue. It is growing increasingly more important to modernize your company to keep up with the competitive landscape of your industry.
Marketing
Creating a website, Facebook page, LinkedIn page, and even Twitter can help your business gain more attention and customers. How will customers find you if they don’t know you exist? Owning a website that includes your contact information and the services and products you provide is a must. Also, a brief overview of your company’s history and values will make your company stand out against competitors. A “testimonials” section is great to have so that others can see the positive things customers say about your company.
Social media outlets such as Facebook, LinkedIn, and Twitter are free assets your company can use to modernize your company. They give you the opportunity to interact with current/potential customers by posting about promotions and responding to reviews/questions. You can refer to our infographic about great customer service for more on how to actively communicate with your customers. You can also post industry articles and other relevant things people would enjoy reading.
Social media is very important because it is what attracts the right customers to your business. With over 3 billion active users, creating awareness through social media is a potential goldmine. With that, you can expect to see an increase in both new business and current customer loyalty.
Going Green
Whenever possible, don’t use paper. Making the switch to the cloud and using technology to do paperwork is an environmentally responsible decision. It will save your company money and help save the Earth in the long run.
Partner with green companies. Green web hosting companies use renewable energy, have renewable energy certificates, plant trees and more to reduce the environmental footprint made by running their servers. Most green web hosting companies cost the same or less than non-green ones. Buying products from eco-friendly companies can help your company reduce it’s environmental footprint and further modernize your company.
However you choose to go green, be sure to let your customers and potential customers know that you care about the environment. You can create a “green practices” section on your website, and include any eco-friendly certifications to attract eco-conscious customers.
Software
Having the right software to help you run your business is essential. The right service management software provides accounting, customer relationship management, scheduling and dispatching, quotes and invoicing, and more. Completing all of these tasks using software rather than pen and paper will help you save valuable time, money and energy. Our software allows you and your employees to focus more on things that require actual human attention.
