field service webinar

Webinar: Navigating Rough Seas – Dealing With Difficult Customers

If you missed our 2021 FieldEdge State of the Industry Report or want to share one of our sessions with your team, we’ve got you covered!

FieldEdge and the Air Conditioning Contractors of America (ACCA) present:

Navigating Rough Seas – Learning How to Deal With Difficult Customers

Session presented by Eddie McFarlane, Vice Chair of ACCA.

In this field service webinar session, Eddie outlines the evolving customer journey and how to navigate the rough seas with tales from the trenches.

Highlights Include:

  • The realities of the customer journey in today’s day and age.
  • Eddie compares an ideal customer journey against a more honest view of a customer’s brand perception shifting from positive to negative during each touchpoint.
  • He reveals common pain points along every step of the customer journey, and offers ideas on how to resolve each.
  • How to turn his teaching into a development tool for any business.
  • A quick tutorial on mapping your own customer’s journey by defining areas of opportunity in your own customer acquisition and satisfaction pipelines!

Want to streamline and improve your customer experience? We can help! Sign up below to speak with one of our FieldEdge team members to learn more.

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