Promoting your plumbing business effectively is crucial for attracting new customers and growing your company. What’s the best way to advertise a plumbing business? In this article, we’ll explore several tips and strategies to help you discover the best way to advertise your plumbing business.
Reach more clients in your community by:
- Ensuring your website is performing
- Investing and advertising in your local community
- Utilizing paid ads
- Connecting with social media
1. Maintain a Professional Website
Your website serves as the online face of your business and is often the first impression potential customers have of your services. So how can you make sure your website is a good representation of your business?
Remember, 29% of small businesses don’t have a website. So having a website already gives you a leg up on the competition.
Here are a few things to consider when maintaining your business website. Make sure it’s:
- Mobile responsive and has a user-friendly structure
- Easy to navigate
- Showcases your services, testimonials and contact information prominently.
Investing in a well-designed website can help you establish credibility and attract more leads.
2. Utilize Local SEO
When looking for the best way to advertise a plumbing company local search engine optimization (SEO) is a powerful marketing tool. Attract prospective customers by optimizing your website to improve your visibility in local search results with:
- Relevant keywords
- Location-based tags
- Business information
Encourage satisfied customers to leave reviews on platforms like Google Business Profile, Yelp and Angi to boost your online reputation and attract more local clients.
3. Optimize Your Google Business Profile
Google Business Profile is a powerful tool for local businesses to enhance their online presence and attract customers. Take a few minutes and create your free Google Business Profile account. It will allow you to collect reviews on Google. Also, this is how you can have a sidebar shoutout when someone searches your exact business name.
Note that if you operate without a specified office location, you’ll need to provide a declared street address for your Google My Business account.
Don’t worry; you can use your home address for this purpose, and you have the option to keep that information private from the public. Google simply requires this information to ensure that you’re a legitimate business entity and not a spammer.
Asking happy customers to share their positive experiences through reviews is a no brainer. It can boost your visibility in local search results and attract more potential leads to your business.
4. Leverage Social Media
Social media platforms like Facebook, Instagram, and LinkedIn offer valuable opportunities for plumbing businesses to connect with potential customers and showcase their expertise.
Create engaging content that educates, entertains and informs your audience about plumbing-related topics. Share the following to engage with followers and build trust:
- Before-and-after photos of your work
- Customer testimonials
- Helpful tips
Regularly posting on social media can help you stay top-of-mind with potential customers. This will drive traffic to your website.
5. Invest in Paid Advertising
While organic methods like SEO and social media marketing strategies are effective, paid advertising can help you reach a larger audience. This can generate leads quickly!
Consider investing in pay-per-click (PPC) advertising campaigns on platforms like Google Ads or Facebook (Meta) Ads. This allows you to target users actively searching for plumbing services in your area. With PPC advertising, you only pay when someone clicks on your ad. This makes it a cost-effective way to generate leads and increase your visibility online.
Tools like Semrush or Google Keyword Planner will provide you with a cost-per-click estimate. Using this estimate, you can figure out the best use of your plumber marketing dollars.
6. Network and Partner with Local Businesses
Networking and building relationships with other local businesses can help you gain referrals and expand your customer base.
Partner with real estate agents, home builders, contractors, and property management companies to offer your plumbing services to their clients.
Attend local networking events, join business associations and participate in community outreach activities. This will connect you with potential partners and generate leads through word-of-mouth referrals.
7. Sponsor Local Events or Sports Teams
Ever at the ballpark or the soccer tournament and you see all the business sponsors logos–either on a billboard or in a program? It works!
Supporting local events or sports teams is a fantastic way to increase your brand visibility. It also demonstrates your commitment to the community.
Consider sponsoring:
- A local charity fundraiser
- Youth sports team
- Community event
This will get your company’s name front and center with potential customers. By associating your brand with positive community initiatives, you can enhance your reputation. This will attract new business from grateful community members.
8. Attend Home and Trade Shows
Participating in home and trade shows is a great way to connect with homeowners, contractors and other industry professionals in your local area.
You may even want to set up a booth or display showcasing your services, products and recent projects. Offer informative presentations or demonstrations to engage attendees and collect leads for follow-up.
Home and trade shows provide valuable networking opportunities and can help you attract new customers and partnerships.
9. Distribute Five-Arounds and Leave-Behinds
Wondering what “five arounds” are? This simple yet effective strategy is easy to implement and cost effective.
As you wrap up a service call, take a few minutes to distribute plumbing flyers or door hangers to the neighboring houses on each side, as well as the three houses across the street. In essence, make sure to hand out your plumbing flyers to the five residences surrounding the location you’ve just serviced!
This clever technique can significantly boost your referrals.
Another way to gain referrals is by leaving a couple of plumbing business cards with your clients. Magnetic business cards work best as they can easily stick to the fridge!
Leaving a great impression doesn’t require much effort. As a plumber, the satisfaction of resolving a problem will linger with your customers.
To keep that positive experience going, consider leaving behind a simple “swag” item. This could be a small, functional item branded with your logo that your customer can use around their home.
Think along the lines of a pen, a magnet, a business card/letter opener, or a rubber jar grip. Maybe even something fun like a water bottle or a frisbee – as long as it’s functional and easy to store.
10. Offer Special Promotions and Discounts
Entice potential customers by offering special promotions and discounts on your plumbing services. Consider running limited-time offers, such as seasonal discounts or referral rewards.
Promote these deals through your website, social media channels and email newsletters to attract new customers and encourage repeat business.
See how FieldEdge can help you increase your marketing efforts and gain more leads! Claim your FREE personalized demo today!
Advertise To Grow Your Plumbing Business!
You now know the best way to advertise a plumbing business. By focusing on these strategies you can:
- Attract more traffic to your website through SEO and plumbing marketing strategy
- Become a trusted pillar in your local community
- Generate more leads with 8-arounds
By implementing these strategies, you can effectively advertise your plumbing business and achieve greater success in your local market. Get going with your advertisement strategies today!
