If you’re paying for social ads, you want them to be seen by the right target audience. To ensure that your target audience sees these ads, you have to understand your consumer and where they “hang out” in the social media world. Think of it this way: it’s unlikely your consumers are on Twitter or Instagram searching for furnaces or plumber recommendations. Instead, these users are likely on Facebook.
For service businesses in particular, allocate a good amount of your paid social budget to Facebook ads. Facebook ads for service businesses have unique assets that help specify who your ad will be served to. Facebook claims that they are 89% accurate when it comes to targeted campaigns, because businesses are able to target consumers based on location, demographics, interests, and behaviors. Why is this important for service businesses? You have the ability to target various towns and zip codes, as well as users whose online habits reflect characteristics of your desired consumer base.
Additionally, Facebook ads are recognized for their ability to drive traffic to your site or Facebook page. This means that consumers will not only see your ads, but also engage with your business.
Let’s take a look at the top ads service businesses should consider to remain competitive in the industry and reach a wider consumer base.
Page Like Ads
These ads can be displayed on all placements, with call-to-action buttons that drive the right audience to Like Your Page. Getting consumers onto your page is the first step to acquiring their business. Don’t underestimate the power of this type of ad.
These ads should be served to existing customers to ensure that they remain engaged. Showcase new products you’re using, or new tactics in the field that makes them want to work with you again.
Local Awareness Ads
When people are looking for a service business, they’re looking for one close to them. Let people in your community or those nearby know that you’re available and ready to help using local awareness ads. You can use “Call Now” or “Send Message” call-to-action buttons on these ads so consumers can contact you immediately.
Business content is showing up less frequently on Facebook because of recent policy changes. When it shows up, users have to scroll pretty far down to see the ad. Boosted ads are a solution for this, because they give you the option to make high-performing ads more visible to your target consumers. This ensures that the ads show up higher on Newsfeeds.
No doubt, there are a lot of service businesses out there. It is important for your business to maintain a consistent presence on social media sites to remain competitive in the industry and give consumers a reason to choose you over your competition. For service businesses, this means investing more time and money into Facebook ads than other platforms. Why? Because the majority of your prospective consumers are active users on the site. Take advantage of the precise targeting techniques that Facebook ads allow businesses to utilize, and ensure that your business is always top of mind.