Many HVAC companies have been around long enough to have experienced marketing their business using traditional techniques.
Before buying AC units online was a thing, an HVAC company would conduct direct mail campaigns or get listed in the Yellow Pages. Also, they would send out flyers and postcards, and if they have the budget for it, advertise on television.
If they failed to do any of the above, then few people would know about their products and services.
Thankfully, HVAC companies now have an alternative: the Internet. Traditional marketing methods have proven effective over the years, but digital marketing provides businesses with a platform that is more cost-effective and far-reaching.
Many HVAC companies have already gotten a headstart in the digital marketing game, while some are only just beginning. If you’re an HVAC contractor and you’re considering marketing your business over the Internet, here are some ways you can get your HVAC business noticed online.
Create a website
If you want your company to establish a strong online presence, you will need a website.
Your website is essentially the face of your business online. It gives you a platform to provide customer service, launch marketing campaigns, build relationships with clients, and promote brand recognition.
For your website to be effective at getting your HVAC business noticed, it must be well-designed. When your website is easy to navigate, has great content, and whitespace, people will spend more time on your site and boost your chances of getting leads and conversions.
A website is only the first step towards getting noticed online. Getting your website noticed is a different thing altogether. A website is a great marketing tool, but it still needs to be marketed to get more traffic and rank better in search engine results.
With the competition in the HVAC industry getting stiffer, you are going to need to optimize your website to stand out and get noticed by Google.
Once you get Google’s attention with your SEO, your chances of ranking high on the SERPs grows. Higher rankings mean a higher probability of clicks by search engine users. And if your website is well designed and optimized, people will stay longer on your website, resulting in leads and conversions.
Anyone can give search engine optimization a try, but for the best possible results, it’s always best to get the services of a reputable SEO company.
Go on social media
Having a website and a social media account at the same time for your HVAC business is a must. Sharing pages from your business website on your Facebook or Twitter accounts would be great. The same goes for using Instagram to show the world what you can offer as an HVAC professional. Websites and social media pages complement each other perfectly, and this combination can increase your efforts of getting noticed.
Claim your Google My Business profile
Most HVAC companies are local businesses, and a business that serves a certain limited area can give its local SEO a boost by claiming its profile on Google My Business, a free listing service that can increase the visibility of your HVAC business online.
When you claim your Google My Business profile, make sure that you provide pertinent information about your business — from your name, address, contact numbers, and business hours. You should also verify your profile to improve your chances for higher rankings in search results.
Set up a referral program
Any business that provides products and services can use a referral program to catch the attention of existing and potential customers. It’s an organic way for your customers to spread the word about how positive their experience was with you. With customers referring your business to their friends and family, your chances of getting new customers will get better.
To give your referral program maximum exposure, you can feature it on your home page and put up a call-to-action. Also, you can post about it on your social media, or make it the subject of an email marketing campaign.
Think of email marketing as just like direct mail campaigns, only more far-reaching and cost-effective. There are many email marketing platforms that allow you to send out targeted messages and monitor and measure their results.
Search advertising, also known as pay-per-click or PPC, is a very effective tool for generating leads online. PPC advertising provides results that can be tracked and measured easily, as well as tons of useful data. More importantly, PPC can help bring in more traffic and revenue.
PPC only makes you pay when a user clicks on your ad. In addition, PPC is also one of the most cost-effective forms of advertising.
When you have the HVAC professionals on your team make videos of themselves, post them on your website and social media accounts. This will give your visitors a sneak peek into what you do and how you do things. Videos are an incredibly effective way of getting attention and are better than lengthy articles about similar topics.
The tips above are just some of the many ways that your HVAC business can get exposure. Competition is getting more intense, and implementing these strategies will give you an edge in catching the attention of search engines and potential customers.