In order to maintain high website traffic, you’ll need to produce content. Which means, it’s crucial to find new, innovative ways to make producing content easier. Using the right marketing websites, you can easily create solid content to showcase on your website.
As a business owner, you want the most traffic possible. Most consumers interested in your service turn to your website for information. They also may be looking for information on the field you are in, such as “How do I start an HVAC or plumbing business?” That’s where content comes in.
Regular, consistent content is critical for attracting and retaining the attention of prospective buyers. Blogs, social media, and videos all present lucrative opportunities to connect with customers.
There are a number of tools to help boost your content game. After reading this post you’ll know:
- Why content is critical to connect with existing and prospective customers
- The best expert marketing websites to amplify the quality and attention of your content
Connect With Content Marketing
Here’s why 90% of companies engage in content marketing:
- Cost effective option that’s budget-friendly
- Generates more than 3 times the leads as outbound marketing, yet costs 62% less
- Improves SEO, and boosts your website’s ranking on search engines
- Establishes brand recognition and builds your brand across multiple channels
When creating content, keep in mind that consistency is what makes or breaks a successful marketing strategy. Pushing out consistent quality material will earn you a following and more traffic!
Tried and True Marketing Websites for Creating Dynamic Content
The countless marketing websites and tools available will help to boost your content creation efforts and develop a solid content calendar.
No matter the content cadence you choose, a great content calendar keeps your business accountable for continuous content and on track for meeting goals.
Ideally, the goal is to create 1-2 pieces of fresh content per week. Then, measure the results by checking your web traffic, lead acquisition, and conversions.
While you might not currently have the resources to hire a full-time marketing specialist, there are a few alternative options:
- Part-time content marketing specialist
- Freelance content marketing specialist
- Part-time or full-time content marketing intern
- Select a trusted member of your office staff to temporarily create content
Here are some of the best tools to streamline the process:
By designing your own images with Canva, you can create quality web content with sharp imagery that establishes professional credibility.
Plus, no previous graphic design experience is necessary with Canva. This user-friendly, free tool is easy to use and allows you to create awesome-looking images—all on your own.
The Hemingway Editor helps you to change your writing and make it easier for your reader to understand.
Writing doesn’t come naturally to most people. This useful editing tool allows you to type out your thoughts and sort out the words and specifics later—offering a big relief. Use this site to clean things up and get your message across to readers.
Hashtagify helps you find relevant hashtags for social media posts. Its well-known social media websites are among the most visited websites every day.
It’s becoming more important for your field service business to join in on the conversation. By using popular hashtags, you’ll make your business more easily discoverable online so prospective customers will be able to find your content.
Using Buzzsumo, you can discover related articles about any topic. Finding current, popular content can be very lucrative in developing a relevant, valuable content calendar.
If you’re researching ideas or looking to share something interesting, this is a great resource to use.
After creating your content, you’ll track your success to analyze what’s working and what’s not. Then, focus on improving future content.
Dasheroo allows you to set up dashboards that track KPIs (Key Performance Indicators). Metrics may include:
- Referral traffic
- Average session duration
- Social media likes, comments, and shares
The best part about online content is that it provides you with an added reach to your brand.
Customers searching for solutions to their problems now have the ability to find your field service business. Which means, it’s crucial that you keep the fresh content coming!
Hootsuite allows you to schedule, share, and track your social media content.
This convenient tool allows you to connect to over 35 social media platforms. It also offers other features, such as setting up customizable streams to follow trends.
However, there are a wide variety of additional social media tools to meet your specific business needs. Alternatively, these are a few additional social media tools to consider:
Use These Marketing Websites to Conquer the Content Game
These tools will give you a leg up in creating more engaging content that will attract leads and drive traffic to your website.
Here are a few takeaways:
- Whether you hire a specialist or designate someone in the office to create it, content marketing is a crucial element in getting your website to organically rank in search engines.
- The key to a successful content marketing strategy is CONSISTENCY. Keep creating, and stay on course.
Use these top marketing websites and tools to easily level up your content marketing game and make content creation a breeze!