Plumbing flyers and door hangers are an efficient way to generate interest and secure new customers.
Stunning plumbing flyers and door hangers can help you:
- Attract new customers
- Increase brand conversations
- Build a social media following
- Grow the bottom line of your plumbing business
This article will show you just how important it is to include stunning plumbing flyers and door hangers to your arsenal of marketing tools.
1. Showcase Your High-Margin Plumbing Services
Since you’ve got limited time and space when presenting your services to potential customers on a plumbing flyer or door hanger, focus more on the services that will make you the most money.
Sticking to high-margin plumbing services mean you’ll be able to grow your customer base as well as your bottom line. Find the services you offer that take little time, offer great benefits to the customer and provide your business a solid margin.
Aim to include the top five to seven services that customers routinely seek, but also provide your business a solid revenue stream.
Avoid listing too many services on your flyers and door hangers. If you get too wordy, people will likely just toss the advertisements straight into the bin without giving it a second thought.
2. Build a Value Proposition that Justifies Your Prices
A surefire way to hurt your business is undervaluing your own services.. Your time is valuable and your skills are in demand!
Find ways to create a value proposition that justifies your prices to potential customers.
Some key points to include:
- Years in service
- Educational history / credentials
- Number of service trucks
- Off-hour and emergency availability
Get creative and find ways to stand out from the competition that don’t resort to lowering prices to beat others. After all, you’re great at what you do, so it’s just a matter of convincing new customers of that fact.
3. Boost Discussion With a Referral Offer
Happy customers are quick to share a great recommendation. You can make that even more enticing by including a referral offer on your plumbing flyers and door hangers.
A simple mention of a referral offer is all that’s needed to spur positive brand chatter between happy customers and potential customers.
Sample offers you could consider including are:
- 10% off your next visit, along with 10% off the referred customer’s visit
- A waived emergency visit fee
- A repeat referrer card – the more people that your client refers, the larger the reward
Again, it’s human nature to want to share what works for us. And a great plumber recommendation will come easy to those satisfied with your work. Including mention of a customer referral program on your plumbing flyers and door hangers will only help to grease the wheels of those conversations.
4. Close With a Clear Call-to-Action and Contact Details
Beautifully designed plumbing flyers and door hangers won’t help grow your business unless there is a solid call to action at the end.
Once you’ve introduced your business and your services, you’ll need to close your pitch with a direction to the recipient on what to do next. It could be:
- Visit your plumbing website
- Call your customer service team
- Connect on social media
The decision is yours on how you want the recipient of your plumbing flyers and door hangers to act after they’ve read your information.
5. Go Digital with Plumbing Flyers
All that design work that you’ve put into your plumbing flyers and door hangers can be reused online as well!
Repurpose the art and verbiage included on your physical leave behinds and turn them into social media ads or posts.
Facebook, Instagram, Twitter and LinkedIn all prioritize images on their feeds. Use this to your advantage and get the most bang for your buck with these designs.
Generate online attention with these FREE Plumbing flyers and door hanger templates now!
Use Plumbing Flyers and Door Hangers on Every Service Call
Once you’ve printed these plumbing flyers and door hangers, be sure to stock each of your service vehicles with a bunch. That way, your field team will always have some on hand to distribute to neighboring properties when finishing up on a service call.
You’ll find that this is a low cost, high visibility technique to:
- Increase brand recognition
- Secure new customers
- Upsell existing customers
- Increase website traffic
- Add to your social media following
With your new plumbing flyers and door hangers as part of your marketing arsenal, you’ll start winning more plumbing clients FAST!