Understanding plumber SEO is the sweet science to improving and optimizing your website to increase lead generation that translates into sales.
SEO (i.e. search engine optimization) allows you to optimize your website to:
- Increase visibility
- Rank higher in search engine results
- Improve the quality and quantity of organic website traffic
Remember, your website is the face of your business and serves as a great tool to boost your brand and attract new customers.
In this article, we’ll deliver a number of tips to boost your website’s plumbing SEO in order to get it firing on all cylinders.
1. Conduct Keyword Research
Use tools like Google Keyword Planner to research the most relevant keywords for your plumbing services. These keywords should be included in your website content, meta tags and headings.
Also, insert keywords into your content, such as social media and blog posts. This will boost your business’ stock as an expert in your field and draw more visitors to your website.
2. Optimize Your Website’s Structure
Make sure your website‘s structure is well-organized and easy to navigate for leads, clients and search engines. Use clear and concise page titles, headings and URLs.
3. Make Your Website Responsive
A mobile-friendly, responsive website looks the same on your laptop as it does on your smartphone. Keep in mind, your website must be:
- Viewable from anywhere
- Interactive for website traffic
- Adjust screen based on the source of traffic
- E.g. desktop, mobile, tablet, etc.
After all, more than 60% of website traffic is mobile, and this number continues to climb. Furthermore, 85% of adults believe a company’s mobile website should be as good, or better, than their desktop website.
4. Create Quality Content to Increase Plumber SEO
In order to increase plumber SEO, create high-quality and informative content that answers your customers’ questions and needs. This can include blog posts, guides and videos that address common plumbing issues.
According to a recent study, businesses top three goals for creating content are:
- Boosting sales
- Increasing brand awareness
- Building relationships with customers
Content marketing gives you the most bang for your buck, too! It generates 3 times as many leads compared to traditional outbound marketing and costs 62% less.
5. Use Local Keywords
Use local keywords in your content and meta tags to attract local customers. Include your business’ NAP (i.e. name, address and phone number) in your website’s footer as well as on your Google Business profile listing.
6. Optimize Website Speed
Make sure your website loads quickly on both desktop and mobile devices. Use a website speed optimization tool to analyze and optimize your website’s speed.
Remember, everyone is on the go these days and consumers have little patience, which makes a fast plumbing website crucial. Pages should load within 1-2 seconds. At 3 seconds, 53% of mobile site visitors are long gone!
7. Build Backlinks for Improved Plumber SEO
Backlinks (i.e. inbound links) are links from other websites that go to a page on your website. Acquiring quality backlinks from other reputable websites improves your website’s authority and rankings.
Take a look at a few great ways to acquire backlinks:
- Guest posting on other websites
- Creating shareable content other websites would want to link to
8. Use Social Media for Greater Engagement
Use social media to promote your website’s content and engage with your customers. This can help improve your website’s visibility and authority. Here are a few things to keep in mind with social media:
Consistency
Posting regularly and consistently is important to maintain engagement and grow your following. Develop a content calendar to plan your posts in advance, and ensure that your content aligns with your brand and your audience’s interests.
Engage with Your Audience
Social media is a two-way conversation, so make sure you respond to comments, messages and mentions promptly. Engage with your audience by asking questions, running polls and encouraging user-generated content.
Analyze Website Performance
Use social media analytics tools to track your performance, measure your engagement and identify what kind of content resonates with your target audience. Use this information to refine your strategy and improve your results over time.
9. Include a Clear CTA
The most important piece of your plumbing website is your CTA (i.e. Call-to-Action). This tells potential customers the next action you want them to take after engaging with your website.
Here are a few examples of commonly used CTAs:
- Call XXX-XXX-XXXX to claim your free estimate!
- Click here to book your first appointment!
- Fill out this form to get your free estimate!
You’ll use your CTA to increase conversions and ensure leads fall into the right marketing funnel.
Your CTA should be EVERYWHERE on your website: the homepage, top navigation on every page and throughout or at the end of blogs, articles, etc.
Book a fieldedge demo to see how we can help plumbers while on the job.
Start Implementing Pro Plumber SEO Strategies Today!
Use the tricks provided to step up your plumber SEO game. Just by implementing a few strategic changes to your website, you can make significant improvements to establishing a healthy online presence for your business. You can expect to see:
- More leads and sales
- Increased website traffic
- Improved customer engagement
- Establish authority, credibility and trust with leads and customers
Now, you can use these simple plumber SEO tips to begin optimizing your website today!
Related: Digital Marketing for Plumbers: A Crash Course
