Social media marketing is imperative for every business. As of July 2020, data analysis shows that 3.96 billion people use social media today, which is about 51% of the global population. To put this simply, more people are on social media than ever before, and that number is expected to grow.
Social media is a useful tool to connect with current and potential customers; however, many service businesses don’t see a point in utilizing it. Customers no longer flip through yellow pages to find a local contractor, technician, or electrician — they use the internet to research and want to find a company that they can trust. If your company doesn’t have an active social media presence, there’s no better time to get it started.
Why is Social Media Marketing Important for Your Service Business?
Social media marketing is an excellent way to build a strong online reputation. It helps you develop personal relationships with your customers, and allows you to establish your voice and branding. Also, you can increase your company’s social visibility and brand exposure.
Social Media Tips
Choose the Right Platforms
For most service businesses, Facebook is the most beneficial social media platform. Facebook Ads allows service businesses to target their audience through location, demographics, interests, and behaviors. This is beneficial because service businesses can target people with interests similar to their desired customer base.
Create a Strategy
Whether or not your social media efforts are successful depends on the strategy that you implement. This includes using the right channels, finding the right audience, and creating relevant content for your business.
It’s very easy to lose engagement because your content is not relevant to your audience. By analyzing your audience, you will be able to tailor your content to their needs and sustain your social media efforts.
Create a Content Calendar
To keep your social media efforts organized, create a content calendar. This means that you’ll map out the posts you’ll publish a week or month in advance. This helps ensure that you don’t forget to post relevant material and keep your content consistent and cohesive.
Use High-Quality Visuals
Your social media posts shouldn’t only contain text. Capture your audience with high-quality visuals that apply to the post. A picture has many different ways of telling your brand story and can make your feed more attractive.
Real-life pictures will have a great impact on your business. When your technicians or electricians are on the job, they can take photos of their repairs and installation to share on social media. As a result, potential customers and followers can see the quality of your work.
Also, consider sharing photos of your office and team. This will help show your followers what type of culture your company has.
Video can help break the monotony of text and picture posts, and they are a great way to captivate your followers’ attention. Use informational and entertaining videos to hook your audience in and communicate important information.
Also, video content helps improve brand engagement. 63% of businesses say that video gets the best ROI on social media, and 93% of companies claim that they gain new customers because of their video content on social media. Although it may be easier to produce word content, videos are an excellent investment that can improve your social media efforts.
To conclude, every service business should be active on social media. Social media marketing also helps your business reach its target audience, increase brand exposure, establish relationships with customers, and much more. Although there are many service businesses out there, having an active presence will allow your business to stand out from the rest and usher in more customers.