Your HVAC logo should be everywhere: on your website, your business cards, uniforms or work shirts and on your van. It’s the rock of your brand that everything else is built.
Do you have an HVAC logo already? If so, does it represent your brand and business? Most importantly: Does it stand out from your competition?
In this post we will offer tips on:
- Creating an HVAC logo that best represents your brand
- Comparing logos of your competitors
- Placing your logo in its ideal position
Designing Your HVAC Logo
Your HVAC logo is your visual identity. No pressure, right? It sounds daunting, but as long as you keep a few things in mind, you’ll find yourself with an amazing logo.
Whether you create your logo yourself or have a professional do it for you, there’s a world of help online and many different websites that allow you to play around with designs and fonts.
To start, let’s look at some basic dos and don’ts for creating a business logo.
Do This When Creating a Logo
- You want to stick to one or two colors. Usually just a primary and secondary color Stat: 95% of leading brands use only one or two colors in their logo. Only 5% use more than three colors. If you already have a main color for your business, use that! If not, consider what colors could best represent you.
- Consider your core values: Does your business have a mission statement? Great logos incorporate or reflect their core values into their logo. What does your HVAC business stand for? Examples of core values may be commitment, protection or loyalty. Keep in mind that you shouldn’t have many words in a logo.
- Keep in mind versatility and readability. Your logo needs to “work” on something as large as a work van and as small as a business card. Too much text and detail gets lost as the logo is increased. Keep text and detailed images to a minimum. For many brands, keeping it simple is best.
- Be consistent. Remember that your website, your color scheme and your logo all need to be consistent. For example, don’t design a serious, text-only logo if you have a mascot or image that you use across your brand.
Stat: 60% of consumers will avoid a brand with a logo they find odd, ugly, or unappealing – even if the brand has positive reviews
Avoid This When Creating a Logo:
- Drop shadows: These are the shadows that you sometimes see below or beside logos to give them more dimension. They tend to get lost on company shirts, and can appear odd when printing on something small, like a business card.
- Gradients: A gradient is a gradual blending from one color to another. Gradients are often too much on logos, especially when you need a black and white version of it.
- Adding too many elements to the logo: Like we’ve said before, simple is best! Creates confusion when the design is too busy.
- Choosing a crazy font: You don’t want your logo to reflect a non-professional look. Don’t use word art or comic sans font – remember that you are an HVAC expert who customers can rely on!
- Copying a competitor: Your goal is to stand out from your competitors. Don’t base your logo on another successful HVAC company. While it’s good to see what is working for your competitors, you don’t want to confuse your customers by copying them!
Free Logo Builders
While you probably want to bring in a professional designer to perfect your logo, there are many free logo builders that allow you to brainstorm some designs and play around with colors, graphics and text.
Here are three of the best:
While these sites may not generate the perfect logo, they are a great starting point for trying different imagery and approaches.
Review Your Competitors’ HVAC Logos
As you evaluate or create your own logo, check out the logos of your HVAC competitors. While you don’t want to copy them, it may help spark inspiration and see what is resonating with your customer base.
Focus on their overall design, including fonts, colors, contrast, etc. What do you like? What do you not like?
You can usually determine quickly which are good logos, and which are poor logos.
This exercise will also help you know what to avoid in your logo. Colors and images are key to separate yourself from the competition, so use them to differentiate yourself!
If your largest competitor is using green as their primary color, chances are you don’t want to use green (unless it’s already your company’s established color). Or, if a competitor is using a fan or heat icon as part of their logo, you’ll want to avoid that imagery in your logo.
Logo Placement and Scaling – Be Consistent!
It’s important that you place your HVAC logo consistently wherever you use it. This will give the impression of a polished and professional brand.
Every business should have a brand guide that details logo design and placement so it’s consistent across the board from work shirts to ads to van signage. Here are a few tips for logo placement that you could add to your brand guidelines:
- Website and Print Marketing: In general, logo placement should be in the upper left in most marketing. You always want your logo to be in the upper left corner for websites, emails and some print collateral. Why upper left? That’s the first place most people look when reading.
- Shirts and Uniforms: When placing your logo on work shirts, you want the logo to pop. So, contrast the shirt color with your logo. You don’t want to put a dark logo on a dark gray shirt, as it will get lost. Uniforms or shirts often feature the logo on the left upper chest area.
- Work Trucks and Vans: Keep logo large and on both sides of the vehicle, ideally with a phone number and/or web address so people’s eyes can easily find your contact info.
A key factor when creating and adding your logo to items is scaling. Ideally, your logo should be saved in vector format so that it’s responsive.
This means that you can increase or decrease the logo and the text and graphics will not appear blurry. This is particularly important when scaling the logo down for different web platforms and up for work van signage.
Keeping your logo consistent adds to your overall brand value and results in a sharper, more professional look for your business.
Scale Marketing with FieldEdge Service Software!
Now that you have a logo and are on your way to building an amazing brand, what’s another way to stand out from the crowd and scale your marketing? Implementing cutting edge software for your HVAC business.
FieldEdge HVAC software can help boost your marketing efforts by:
- Utilizing FieldEdge’s powerful phone integration that automatically tracks which marketing channels are making you money
- Using unique phone numbers help office staff quickly identify how leads are finding your company
FieldEdge can help your HVAC take marketing and sales to the next level. Book your FREE personalized demo today!
Make Your HVAC Logo Pop!
You now have a better idea of how to create an HVAC logo that stands out from the rest. A logo that is visually appealing and conveys your company’s values can give you a leg up on your competition. In this post we covered:
- Designing an HVAC logo
- Reviewing competitors’ logos
- Logo placement and scaling