If you’re feeling like your electrical business’s customer base has stopped growing, you are not alone!
If you have a goal to grow your business, you should be consistently striving to add more customers.
There are many strategies to find electrical work in your area. When competing with other electrical businesses you have to find a way to get your name out as a reputable and skilled business.
In this post we’ll cover 5 ways to find electrical work:
- Join local community organizations
- Use LinkedIn to build network
- Word of Mouth and Referrals
- Using Electrical Software
1. Networking Still Works!
In B2B sales, over 40% of in-person meetings result in new customers. No matter if you work with B2B or residential customers, in-person networking is one of a few great ways to find electrical work.
Networking events are everywhere from local to annual events. Attending networking or corporate fundraising events in your community is a great way to make contacts and land new business.
What are some tips to make the most out of the events you attend?
- Reasearch beforehand. Don’t go into an event blind. The list of presenters, sponsors and attendees is usually available prior to the event so do some research and set up some meetings beforehand.
- Prepare your elevator pitch. This is just a series of short sentences that describe your company and its mission. People you come in contact with are going to ask you about your business – this summary you come up with will take the pressure off of you and articulate the best parts of your electrical business to potential customers. Remember, you are selling your services and want to appear confident and prepared!
- Dress for success. Make sure to dress appropriately for the event and have business cards handy.
2. Join Local Community Organizations
Getting involved in the community you work in is twofold: You make a positive impact in the community, which boosts your reputation. Plus, you get the opportunity to network with potential customers.
Here are a few of the larger groups that have chapters in many areas:
Chamber of Commerce: The goal of this group is to advance local business. They do this through various activities such as event sponsorships, networking events or lobbying. This is one of the top groups that many people join but to get anything out of it you have to be active. Attend meetings, volunteer for committees and get to know the members to land local business.
Rotary International: Boasting 47 million volunteer hours each year, it’s safe to say that this service organization does a lot of good for local communities. It’s also a prime networking opportunity for business professionals while getting better connected.
Kiwanis: Another service organization that focuses on serving kids in need. Joining your local Kiwanis will expose you to many of your community and business leaders.
Knights Of Columbus Another charitable organization with over 1.9 million members worldwide. Join your local chapter to bond and connect with others in your community while supporting causes that matter.
3. Build Your Business Network on LinkedIn and Facebook
84% of people use LinkedIn to strengthen their professional network.
Social media allows you to connect with potential clients online. Platforms such as Instagram and Facebook allow you to stay engaged with your clients if you are in the residential space.
If you work with commercial clients, LinkedIn is a great resource for you. It allows you to connect with other business owners and fellow electricians in more of a business setting.
Sharing industry news and joining industry specific groups on both Facebook and LinkedIn is a great way to build your business network.
4. Don’t Dismiss Word of Mouth
People are 90% more likely to buy from a recommendation by a friend
The oldest way of promoting your service or product is still one of the best. Treat the customer right, overdeliver and encourage happy customers to spread the word that you are an electrical business that your customers can count on.
This is why your reputation is SO important. It’s what drives most of your business. Sure, you may get lucky and a new customer calls you out of the blue with no knowledge of your business. But that’s like going fishing with no bait!
Every job provides you with the opportunity to build your reputation. That one customer may tell 10 others what kind of job you did.
Reach Out for Referrals
65% of new business opportunities result from referrals and recommendations.
Similar to word of mouth, a person or business giving a referral is another powerful way to find electrical work. A referral means that you did such a good job that your customer is confident to refer you to someone they know.
Here are a few ways to increase your referrals:
- Offer a reward program. Some people need a push or incentive to give you a referral. This could include something as simple as discounts, swag, or tickets to a show for each successful referral.
- Sending surveys. This is a great strategy that allows you to determine who to solicit for referrals. If a customer is happy with your service, they are very likely to refer you to a friend
- Leave behinds. Leave something with your business name and contact information when a job is done. This could be a business card magnet for the fridge, hat, pen or coffee mug. Something to keep your business top of mind.
5. Using Electrician Software
Using a robust electrician software (Like FieldEdge) can help your business connect with customers and track marketing spend. What are some of the FieldEdge features that can help your business?
- Its mobile CRM is a system that tracks all interactions between a business and current and future customers. It also helps measure sales and marketing efforts to track both revenue and ROI.
- See a complete picture of customer history including work you have performed and the equipment they are using.
- Connect with customers using the Mailchimp integration which allows for targeted email campaigns.
Implementing electrical software can really help you streamline your sales efforts.
See how FieldEdge can help automate your referrals program and much more! Book your FREE personalized demo today!
Get To Work On More Electrical Business!
You now have 5 strategies to use to help find more electrical work and clients. Use these strategies to increase your networking capabilities and grow your business!
In this post we covered 5 ways to find electrical work:
- Joining local community organizations
- Using LinkedIn to build Network
- Word of Mouth and Referrals
- Using Electrical Software
Related: How to Get More Electrical Leads and Customers