Does your business have an electrical blog yet? If not, you’re missing out on a huge marketing tool to promote your electrical services, gain more visitors to your site, and ultimately score more customers.
It’s easy to get started! In this article we will show you how you can:
- Position your business as a leader in the industry
- Increase SEO (Search Engine Optimization)
- Build your credibility and brand
- Promote your services
Blogging Positions your Business as a Thought Leader
When a customer is exploring electrician businesses in your area, almost all of them are searching your name online.
When you have a robust website, an informative and updated company blog and updated social media you are already a step ahead. A polished site will signal to customers that you’re an expert in the field.
If you can answer people’s problems and offer solutions, you become a trusted source in the industry. An electrical blog is a great platform to show that you are trustworthy and friendly.
When reading your blog, prospects will know that you provide value and will be more likely to call your business when they have electrical problems.
Electrical Blog Posts Increase SEO
The goal of every business website is to be at the top of page one during a Google search. You can have the best website in the world, but if you aren’t updating the site with new content, the dreaded Google algorithm may ignore you!
How does Google rank pages? It decides how authoritative they are. This means that to be considered an authority, you need inbound links from other websites, and updated content. The combination of using links to other sites, updating content and adding keywords that your customers are searching for is called SEO (search engine optimization).
And of course respected websites, newspaper sites or colleges carry more authority than some random link from another blog. To accomplish this you need fresh, well written content. Your company blog is how you get there.
How do you get these links to your site? Advertising on a local news website or asking a trade school to link to your site is one place to start!
Also you’ll want to ensure that you are optimizing your site with relevant keywords your customers are searching. If noone is searching for the topics you are writing about then you won’t get traffic to your site.
Researching keywords starts with writing down terms relevant to your business that you think potential customers will use when they search on Google.
Then, use Google Keyword Planner to research these keywords and find related keywords with a decent search volume before deciding which keywords and phrases to include in your text.
Here is a great resource for beginners on how to find keywords: How to Conduct SEO Keyword Research.
One other way to ensure Google sees your blog as an authoritative site? Make sure to include graphics in your blog posts. Posts with images get 94% more views.
Build Your Credibility and Brand with Electrical Blogs
Blogs allow you to engage with your readers. Building brand recognition can help you gain new customers and expand your business. How do you go about building your brand into your blog?
Utilize colors, tone and voice to establish and build your brand within blogs. Your blog is an extension of your company and allows you to show the personal side of your business in connecting with existing and potential customers.
How can you build credibility with readers? Here are a few ideas for writing engaging content:
- Do a Google search for issues your customers are probably dealing with, and choose topics based on those.
- Ask your electricians about the most frequent issues they encounter, and write blogs on solving these issues (or how to avoid them).
- Write in an easy-to-understand style – your customers aren’t electricians, so you’ll probably have to add a few explainers.
Blogs are great for educating your audience and showing that you are an expert, but can also help you sell!
Blogging is an economical way to promote your service
While blogs do take some time to create, it’s worth it in the long run!
Businesses with a blog receive 55% more visitors to their site. They also generate 67% more leads per month than those that do not.
Here are just a few more reasons you should be blogging:
- Advertising dollars are now being used to create content that potential customers can use. 70% of people would rather learn about your business through articles rather than advertisements.
- People like to read blogs. 77% of Internet users read blogs regularly. This makes it a great medium to connect with customers!
- Blogging gives a business the most bang for the buck! In fact, it costs 62% less to blog than to engage in traditional marketing.
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FieldEdge can take your marketing strategy to the next level, allowing you to:
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Blogging is the Marketing Bonus Your Electrical Business Needs!
You have now seen first hand how many benefits your electrical business gains by adding a blog to your marketing repertoire. Start a blog today to increase your SEO ranking, build your brand and gain more customers
Now you are ready to use your blog to:
- Position your business as a leader in the industry
- Increase SEO (Search Engine Optimization)
- Build your credibility and brand
- Promote your services
