Your locksmith website is one of the most important marketing tools you have. After all, it’s where potential customers go to learn more about your business, find contact information and schedule appointments.
If your website is outdated, poorly designed or difficult to use, then it’s probably time for a refresh.
With our easy to implement pro tips, your website will be buzzing again with a fresh, clean look and numerous new leads.
We’ll show you how to improve your locksmith website by:
- Optimizing your website for all devices (including smartphones and tablets)
- Displaying your best content using clear text, graphics and videos
- Making the most out of your CTA
Here are five ways to improve your locksmith website:
1. Make It Mobile-Friendly
More and more people are using their smartphones and tablets to browse the web. In fact, 50% of smartphone users are more likely to use a mobile site when browsing or shopping because they don’t want to download a mobile app.
For this reason, it’s critical your locksmith website is optimized for mobile devices so that it looks professional and is user-friendly. This might be a job for your web developer, but many site builders like Squarespace and Wix will automatically optimize your site for mobile.
Here are some tips for optimizing your locksmith website:
Use a Responsive Design
A responsive design ensures your locksmith website looks professional and works well on all screen sizes, including mobile devices. Which means, the layout and content of your website will adjust automatically to fit the screen size of the device viewing it.
Simplify Your Design
Mobile screens are smaller than desktop screens, so it’s important to simplify your design and make it easy to navigate. For this reason, it’s important to use a minimalist design, reduce the number of images and videos, and avoid complex layouts.
Large images can slow down the loading speed of your locksmith website, which is a critical factor for mobile users. Optimize your images by compressing them to reduce their file size, without sacrificing quality.
Use Clear and Readable Fonts
Choose fonts that are easy to read on a small screen, and use a font size that is big enough to be read without zooming in.
Also, keep font color in mind too. Font color is another big factor in making your website easily legible.
Minimize the Use of Pop-Ups
Pop-ups can be frustrating for mobile users, especially if they’re difficult to close on a small screen. Minimize the use of pop-ups, and make sure they’re easy to close.
Optimize Page Loading Speed
Mobile users expect fast page loading times, and a slow-loading website can be frustrating—leading to high bounce rates. Use tools, like Google PageSpeed, to identify areas for improvement, such as reducing image sizes and minimizing HTTP requests.
Run the Mobile-Friendly Test
Use Google’s Mobile-Friendly Test to ensure your locksmith website is optimized for mobile devices. This tool will give you feedback on how well your website performs on mobile devices as well as provide suggestions for improvement.
2. Create Quality Content to Increase SEO
In order to increase SEO, create high-quality and informative content that answers customer questions and needs. This can include blog posts, guides and videos that address common locksmith issues.
Keep in mind, businesses’ top three goals for creating content are:
- Boosting sales
- Increasing brand awareness
- Building relationships with customers
Plus, content marketing gives your locksmith business the most bang for your buck. It generates three times as many leads compared to traditional outbound marketing and costs 62% less.
3. Write Clear and Concise Copy
Your locksmith website copy should be clear, concise and easy to read. Here are some tips for improving website copy:
Know Your Target Audience
Before you can begin the copywriting process, you’ll have to identify your target audience, as well as their needs and expectations. This will help you tailor your language, tone and messaging to your audience.
Use Simple Language
Avoid using complex vocabulary and technical jargon your audience may not understand. Use simple, clear language that is easy to read and understand.
Your copy should be as brief and concise as possible. Utilize short sentences and paragraphs, and eliminate unnecessary words and phrases.
Use Active Voice
Active voice, rather than passive voice, is the key to make your copy more direct and engaging. For example, instead of writing “the product was tested by the team,” write “the team tested the product.”
Organize Your Content
Organize your content into sections with headings and subheadings to make it easy to skim and navigate. Use bullet points and numbered lists to break up text and highlight important information.
Focus On Key Benefits
Instead of solely focusing on features, highlight the key benefits of your service. Explain how it solves a problem or meets a need for your audience.
4. Use a Primary CTA on Your Locksmith Website
A clear CTA (i.e. Call-to-Action) is a must for your locksmith website. It should be placed throughout your website and be easy to spot!
Simply put, a CTA tells website visitors the next action you want them to take after going to your site.
For example, your CTA could be:
- Click here to claim your free quote now!
- Call XXX-XXX-XXXX for a free estimate today!
The right CTA initiates a relationship with website visitors, which in turn drives leads and sales.
Remember, CTAs should be placed at the top of your webpage, separate from your navigation bar. This allows visitors to unmistakably see your main CTA no matter where they are on your website. In other words, your CTA needs to be “above the fold” so visitors don’t have to scroll to see your main CTA.
However, keep in mind, you ideally don’t want more than one CTA. After all, with each additional CTA, you overwhelm your website and reduce its effectiveness.
Here are a few tips to lock in your CTA:
- Buttons are strongly recommended for CTAs. Creating CTAs as buttons can increase clicks by 45%.
- Remove distractions around your CTAs with more white space. CTAs that are uncluttered and surrounded by negative space increase conversion rates by 232%.
When in doubt, keep these 5 basic principles in mind when creating the perfect CTA for your locksmith website:
- Be direct
- Be unique
- Use actionable language
- Be urgent
- Make it easy
5. Automate Marketing With Locksmith Software
Locksmith software with robust features can have the power to automate your daily marketing tasks.
A better customer experience: FieldEdge helps manage your customers more effectively. In turn, positive experiences increase word-of-mouth leads, referrals and online reviews.
Present a professional, polished business: With FieldEdge price presentation, your business will run like a well-oiled machine! Locksmiths are able to present a matter-of-fact, easy-to-understand price to customers while on the job.
Email marketing assistance: Once you have enough referrals to build a solid customer base, you can easily funnel them into your automated upsell/cross-sell email campaign. Plus, create custom triggers to direct audience segments into specific email sequences based on the actions they take.
Here are some additional tips for improving your locksmith website:
- Follow basic SEO best practices
- List your locksmith website on as many directories as possible
- E.g. Google My Business, Yelp, Apple Maps, Thumbtack, etc…
- Promote your website on social media to consistently engage with a wider audience network
- Keep your website up-to-date
See how FieldEdge can help you land more locksmith leads! Claim your FREE personalized demo today!
Boost Your Locksmith Website Today
Now, you have the best expert tips to immediately improve your locksmith website. Use these pro strategies to be well you’re on your way to get more views and leads!
Now, you can use these expert locksmith website insights to:
- Increase conversions
- Expand online presence
- Improve search engine ranking
- Make your website more easily discoverable
- Amplify the effectiveness of your website and CTAs
At last, you’re locked, loaded and ready to optimize your locksmith website today. Try out these expert website improvements to maximize the true potential of your locksmith website now!