The best electrician business cards make a professional impression on your customers. Even in today’s digital media world, there’s still a place for the tried-and-true business card.
Leaving behind a business card, or including them with mailers or 9-arounds, can help a customer get in contact with you and keep your brand top of mind.
In this article, we’ll offer ideas on creating unique and memorable electrician business cards that increase conversions. Read on to discover:
- Why your employees still need electrician business cards
- A list and description of creative electrician business cards ideas
- How service software can also keep you in touch with current and prospective customers
Why Business Cards Still Matter
Electrician business cards are still an important marketing tool. Did you know a study by The Creative Group found that almost 7 in 10 small business owners believe business cards are very impactful when networking? For example, exchanging business cards at networking events, such as trade shows, is still an important business practice.
In addition, business cards serve as a versatile tool for other key business practices outside of marketing, such as appointment reminders, loyalty cards, or referrals.
Consider adding a customer referral offer to your electrical cards. This is a great way to get your cards passed around and increase conversions.
Create Memorable Electrician Business Cards
Creating unique electrician business cards that stand out and maintain a professional, polished look is key. Here are several interesting ideas to help get you started:
Glow in the Dark
Since you focus on lighting and electricity as a business, it only makes sense that your business cards shine in the dark. For example, print contact information on a dark-colored card with a special ink that glows in the dark. This can be a great conversation starter and a memorable way to showcase your expertise. Plus, it can be practical and useful if your customer’s power goes out!
Circuit Board Design
Print your contact information on a business card that looks like a circuit board. This design can showcase your electrician’s technical skills and convey their understanding of electrical systems. Plus, it’s a fun and creative way to differentiate your business cards from others.
Rather than a traditional paper business card, why not create a magnetic one? This can be useful for clients who want to keep the electrician’s contact information on their fridge or other magnetic surface.
The magnet can also be designed to look like a circuit board or other electrical elements. Keep in mind, 80% of business cards end up in the trash. Which means, in order to maximize the marketing dollars you spend on electrician business cards, making yours magnetic keeps your cards on the fridge!
Design the business card in the shape of an electrical tool, such as a screwdriver or wire stripper. This can be a great way to highlight your electrician’s skills and give clients an idea of the types of problems you solve.
Print the electrician’s contact information on a card with electrical safety tips. This can demonstrate authority to potential clients that as an electrician, you’re knowledgeable and care about their safety. Additionally, clients may be more likely to keep the card around for future reference if it provides useful information beyond just contact details.
The Best Electrical Software Serves Leads and Customers
As electricians, you use business cards to network and keep in touch with customers. With FieldEdge software, the built-in features can keep you in close contact with all current customers as well as assist with new prospects.
A Mobile CRM (Customer Relationship Management) platform is a very important tool for electricians. The best CRM tracks all interactions between a business and current or future customers. Then, this data can be used to better manage the customer experience by reducing costs and increasing profits through customer loyalty.
In addition, selling has become part of the job for most electricians. Digital price books provide an easy way for electricians to set the customer at ease by offering them pricing options. It also allows them the opportunity to sell additional equipment and services.
These are just a few of the countless, lucrative FieldEdge features that connect your business to the customer.
See how FieldEdge can better help you communicate with customers! Book your FREE personalized demo today!
Boost Your Brand with Electrician Business Cards
By creating and passing out professional business cards, your customers will remember your business the next time they need an electrical service.
Here are a few key takeaways:
- Most people still view a business card as a representation of the person and the business
- Having a unique, professional card increases your chances of a customer keeping it (instead of tossing it into the trash)
- FieldEdge software can automate your daily tasks—payments, invoicing, estimate follow-ups, routing, dispatching, job tracking, and so much more
Now, you can use this expert insight to create the best electrician business cards to grow your business, increase conversions, and beat the competition!